The most common options for business websites usually fall into two camps. On one side, you have template-driven platforms that are quick to set up but often restrictive when you want to customise them. On the other side, you have fully bespoke builds, which give you complete flexibility but require significant development time and expertise.

For years we sat somewhere in between, running our site on WordPress. It gave us plenty of plugins and themes, but it also brought overheads, maintenance demands, and a growing sense that updates were becoming a chore. Last month, we migrated to Framer, and the difference has been dramatic. Its AI features in particular have completely changed how we approach our web presence.

First Impressions: Simplicity Meets Power

Framer is approachable. It doesn't feel heavy or complex, but behind the clean interface there is real depth. Unlike some platforms where AI is bolted on as an afterthought, in Framer it is built into the workflow in a way that feels natural. We have gone from spending days mapping out designs and writing copy to achieving a professional, polished result in a fraction of the time.

Framer has not only improved how we design and publish our site, it has also made it easier to connect customer interactions directly into our workflows. By integrating Chatwoot with Framer, every conversation that starts on our website — whether through the live chat widget or a contact form — flows straight into our shared inbox.

This means we can manage enquiries across web, email, and WhatsApp in one place, with the added benefit of Chatwoot’s AI summaries and intent detection to keep responses fast and consistent. The combination has streamlined the journey from a visitor landing on our site to becoming a customer, removing friction and ensuring no message gets lost.

AI for Content and Copy

One of the biggest challenges with websites is filling them with content. Framer’s AI has proven incredibly effective at bridging the gap between an idea and something publish-ready.

With the built-in tools and plugins like AI Frame, we can generate page copy, adjust tone, or create draft content from prompts. This means we never start from a blank page.

The real strength lies in iteration. Instead of writing everything manually, we generate an initial draft, refine it, and quickly move towards something that fits our brand voice. We have used AI to suggest calls to action, restructure paragraphs, and even translate sections instantly. The result has been faster publishing cycles and smoother collaboration.

AI for Design and Layout

Design is another area where Framer’s AI shines. The Wireframer feature lets us generate entire page layouts from natural language prompts. For example, asking for a modern service landing page produces a ready-to-edit structure with placeholder content. From there, fine-tuning is easy.

AI also helps with smaller adjustments, such as spacing, swapping components, or trialling alternative visual styles. This mix of automation and control has given us far more freedom than we ever had in WordPress, without the hassle of managing templates or plugins.

Speed and Flexibility in Publishing

Since moving away from WordPress, one of the biggest changes has been the speed at which we can now publish updates. With AI handling a lot of the heavy lifting, we have changed from thinking in terms of projects to thinking in terms of iterations. Pages can be drafted, refined, and published within hours, not weeks.

Publishing is seamless, with no need to manage hosting, security patches, or plugin conflicts. That alone has been liberating compared to the maintenance overhead of WordPress.

Where Framer Could Improve

Framer isn't perfect, and there are some drawbacks.

The platform is still relatively new, which means its ecosystem of third-party tools and extensions is not as broad as WordPress. While the AI features are powerful, they can occasionally generate content that feels generic and needs editing before it truly fits.

Pricing may also be a consideration. For smaller teams or side projects, Framer can feel expensive compared to low-cost WordPress hosting. Performance is excellent in most cases, but larger sites may want more granular control over optimisation than Framer currently offers.

Finally, while the AI makes layout generation quick, it doesn't replace thoughtful design decisions. For businesses that want highly unique branding, there is still a need for human creative direction on top of the AI scaffolding.

Why We Won't Be Going Back to WordPress

After migrating from WordPress to Framer, it is hard to imagine going back. The combination of AI-driven content, design support, and frictionless publishing has completely changed the rhythm of our work. What once felt like a chore has become a creative process, with AI acting as a collaborator rather than just a tool.

For us, Framer has delivered the best of both worlds: the freedom of a custom-built site with the efficiency of an AI-enhanced platform. If you are managing a business website and are tired of the limitations and overheads of traditional systems, Framer is well worth exploring.